Now that you are looking for work following college, make sure you know all you need to do in order to get all eyes on you. Sending resumes will not be enough. Knowing all the players when it comes to your chosen industry is part of the key, but the other is a matter of having materials out there with your name and information on them. Make yourself stand out from the rest of the crowd vying for a job.

Job hunting is all about getting enough of the “right people” to look at your credentials. A “Personal Marketing Website”… PMW for short, is a website that presents your universal resume… and sometimes your biography… for those who wish to review it.

What information should it contain?

When your PMW site opens, it should bring up a summary. It should enable interested parties to view a brief summary about you… one that can be read in 20 to 30 seconds. Your name and contact information should be at the top. Then the position (or positions) for which you are best qualifi ed should be highlighted. After that you want a subset of key words that represent experience factors or skills that people normally want with the position you are seeking.

The remaining information in your summary should be the most marketable information about you. In terms of length, your full summary should be equivalent to about one-third of a normal 8-1/2 x 11” page. Besides a summary, you want a second menu button for people to click to read a brief listing of your work experience and titles held. Other menu selections should also allow people to click to your education separately, as well as your full resume, and a button for download.

Create your personal marketing website in HTML… not in “Flash.” Don’t go wild and overdo your presentation. It may be impressive, but it will look as if you are trying too hard. Also, including a photograph may be good if you are in a special situation, or perhaps in the broader entertainment industry, but it is usually not the approach that’s best for most people.

Here’s how this works at our fi rm. When we write resumes, we create a distinctive and professional “Personal Marketing Website.” Displaying one on the web in color… is an impressive way of presenting yourself. It gives you a fast, no-cost way to get your presentation in front of the right decision makers.

Tags: career, Internet, interview, job, resume, salary, school, site

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Posted in Advice New Graduate Job Network Unemployed by Admin No Comments Yet